Communications and Marketing Consulting


Communications tools and strategies have changed significantly during the past few years…but the essence of communicating is the same.
Know your objective. Identify your target market. Create your plan.

Like my clients, I’m an entrepreneur.
I know what it’s like to reach for – and achieve – success. Today, there are many public relations strategies that can be deployed to motivate people to act, to attend, or to buy. Consumers touch, feel, taste, hear and experience brands.
Buzz happens.
Word of mouth begins.
People buy.
Behavior changes.
And because of this experience, a positive impression emerges that drives consumers to action. From attracting new customers to cementing old relationships to reaching influencers and stakeholders, I’m committed to driving bottom-line results.

Okay, I confess. I'm a baby boomer. But I also grew up around cocktail parties, and that's what social media is: one big cocktail party. With lots of socializing.

I crossed over from journalism to the other side -- public relations and marketing. I'm telling you this because I think like a reporter and a marketer. I know what sells and how to sell it.

There are so many tools in the marketing toolbox that it can get a bit overwhelming to an outsider. But the bottom line is that everything I do to help you has one goal in mind.

Not only can I bring a marketing team together and get down into the weeds, but I can also help you from 30,000 feet above. I can work by your side on a project basis or farther away as a consultant.
Lisa Treister is one of the most experienced communications professionals in South Florida. During her career, she has been a newspaper reporter and editor, television news producer, magazine writer, in-house media relations specialist and public relations agency owner.
Growing up in a small town where her family owned the local daily paper, and where she worked in the newsroom after school and during the summer, Lisa got “ink” on her fingers at an early age. As a result, her background in the communications industry makes her uniquely qualified to understand the importance of telling a story well – no matter through what medium.
Lisa has been a resident of Miami since 1981, and has worked in-house for a number of local institutions, including the local ABC affiliate, WPLG-TV; The Nightly Business Report on public television; Mount Sinai Medical Center; and Miami City Ballet. Her public relations agency client experience reads like a “Who’s Who” of major banks, law firms, real estate developers, retailers, and cultural organizations.
And because her husband is a Miami native, she has built a wide network. If she doesn’t know someone in Miami, she will know someone who knows someone.
Lisa is a graduate of Northwestern University and holds a master’s degree from the Columbia University Graduate School of Journalism.
Bercow Radell Fernandez Larkin & Tapanes, PLLC
Bozorgi Law PLLC
Bilzin Sumberg Baena Price & Axelrod LLP
Lash & Goldberg, LLP
Peretz, Chesal & Herrmann
Andrew Botnick & Associates Receiver-Trustee
Enterprise Risk Management
City National Bank
TransAtlantic Bank
South Bay Lending
KM Construction
Flamingo South Beach
W Fort Lauderdale Resort & Residences
Mint
The Ivy
400 Sunny Isles
Ten Museum Park
Las Olas River House
Wind Condominium
Old Spanish Village
The Tides South Beach
Infinity II
Lofts at Brickell
The Angler’s Boutique Resort
Trump Grande Ocean Residences
The Ponce de Leon
Cloisters
1060 Brickell Avenue
Isles at Lago Mar
Gallery One Resort-Residences
The Element
The Waters/Taylor Woodrow
Roney Palace
Ocean Residences
The Paladin Coral Gables
The Paladin Boca Raton
Tarragon Corporation
Douglas Elliman Florida
Majestic Properties
Fortune International
Fortune Related International Sales
Avatar
Zilbert Realty Group
Condo Flip
Capponi Group Luxury Properties
Colliers Abood Wood-Fay
DTZ Rockwood
Starwood Urban Investments
JayMassirman/The Massirman Group
Denholtz Associates
1200 Brickell
2222 Biscayne
1111 Lincoln Road
Palmetto Bay Village Center
Continental Real Estate Company
Urban Investments Advisors
SMK Cape Horn Development Group
City of Miami Beach (25/7 initiative)
City of Coral Gables Trolley
Gansevoort Miami Beach
Aquasino Gambling Yacht
Morton's, The Steakhouse
Restaurant Associates
Miami Duck Tours
Roney Palace Beach Resort
Villa Capri Hotel
Hotel InterContinental Miami
Cardel Hospitality Group (now Driftwood)
Hospitality Operations
CocoWalk
Fresh Del Monte
Elizabeth Arden
Skin Simple
Halston Z-14
Elemis Spa at Merrick
ParkOne
Helping Helps Many
Haimov Jewelers
H & H Jewels
Festival Marketplace
Carl’s Furniture
RF Orchids
Budget Mini-Storage
Polestar Pilates
Uruguay Steaks
Electron Solar Energy
Chad Oppenheim architecture+design
Max Strang Architecture
HOME MiamiMagazine
Gettys Group Interior Design
Studio Rosso
Ubarri Interior Design
The Agatston Center (Dr. Arthur Agatston)
South Florida Spine Institute
Miami Medical Consultants
Randy Miller, M.D.
Manjula Jegasothy, M.D.
ExAblate of South Florida
Brickell Aesthetic Care
Miami Fashion Week
World Orchid Conference
Miami International Orchid Show
World of Beer Festival
Disabled Veterans’ LIFE Memorial Foundation
ALS Recovery Fund
Big Brothers Big Sisters
Miami Beach Chamber of Commerce
YWCA of Greater Miami
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.