I am a news room brat. My grandparents started a small-town paper nearly a century ago. My dad worked there, too, so I hung around the place doing odd jobs until it was time to ship off to college.
No surprise, I became a journalist myself. Ink is in my blood.
Then I crossed to the other side — public relations and marketing. I’m telling you this because I think like a reporter and a marketer. I know what sells and how to sell it.
I select my target and I take aim. I guess you could say my brain is wired this way.
This is the other PR stuff I know how to do: